Using social media to implement a marketing strategy that will build your brand and business is a way to hit the same wide coverage other media has got to offer while spending little or no cost – this is the beauty of social media platforms. With the emergence of social networking, people discovered that the digital platform is a gold mine and the coverage and impact is unlimited. Your brand is the mirror of your business, if your business was out on the red carpet, your brand is its outfit, it is the packaging, the representation of your classand the attraction you bring to your business – this isn’t something you likely yo-yo with. Optimize the advantageous windows of social media to build your brand and business in the following techniques:
Create quality posts about your brand
You need attention grabbing posts first of all, to hold your customers’ attention for a moment. If your posts are catchy enough and relevant to their knowledge about your brand or business then surely, you will get likes and reactions. A lot of customers want to feel the online presence of their brand, the more popular you are, the more your customers feel confident in your band wagon and windows of opportunities open.
Follow competitors and their followers
It is good to keep yourself abreast of the activities of your competitors, go all out and follow their followers, by sodoing you will get followers who are equally interested in your services. It’s a highly competitive world when success is involved; turn your game up a notch.
Be responsive and interactive
Always answer the questions of your customers, make it as straight to the point as possible where required and as elaborate as possible when needed, this is so as to automatically satisfy other customers who may have similar question in mind, and for the fact that potential customers may be reading up on the conversation if thrown openly. Make it a point of duty to be timely in your responses as well; this goes a long way to show devotion from your company to their customers.
Have good customer service
This emphasizes the above point but goes a little further to talk about skills and professionalism in your customer service. The customer service of any business has a wholesome duty to give a certain polish to the brand. It should be as flawless as possible – accurate, courteous, skilful in interaction, caring, error-free and encouraging to customers.
Make used of LinkedIn
This is a very good platform to sell your business. There are numerous people on LinkedIn, discovering businesses and being discovered themselves, it is a very good business platform for you to show case your brand and expand your clientele base.
Update your platforms
make sure that the information displayed about your company is accurate and up to date in your entire social media platform. Take out time to post recent information in all so as to carry your customers along.
it is important to carry out all of the above point, but twice more important to be consistent about it. Consistency is the way to bring your brand to the faces of people and have it stay there for a long lasting period. The fact is that consistency requires discipline, passion and devotion; most successful business owners had a large amount of consistency in projecting their brand.
Increase your followers
whenever you share a post, tag influencers. These influencers likely have a massive number of followers that you can tap from. Tagging them will increase the chances of your post being seen by many other people who are likely their followers. Along the line you may find that some of their followers will follow you as well. Another aspect of increasing your followers is to purchase them. This is business, a little investment on your social media platform will only pay off to the benefit of your business, when you buy active followers, you are not only getting the benefit of having an immediate increase of the followers you purchased but you stand a good chance of non-followers following you on the long run. So, this in my opinion is worthwhile investment on your social media platform.